Marketing Tips for SaaS companies

Since 2010, SaaS (Software as a service) based business model has come into existence, SaaS companies have been growing fastly. According to research, it has been found that by 2023, the SaaS market will grow more than 60 billion dollars.

If you plan to set up a SaaS-based business in the near future, this is excellent news for you, but it also means that you can expect more competition.

Marketing Tips for SaaS companies

In this ever-growing market, to stand out your SaaS company, marketing strategy is the most wanted need. So, here we are to help you; we have put a roundup of marketing strategies to stand out your SaaS Business.

Content Marketing

Content plays a very crucial role in attracting visitors to their subscription website and generating leads. According to research, 91% of marketers are using content marketing to create brand awareness, trust in the targeted market, and educate their audience.

Here we have given a few practices that you should include in your content marketing strategy:

• Prepare a list of keywords
• Create social media posts, white pages, ebooks and blogs
• Focus on educating your customers
• Use product explainer video with quality content
• Look into competitor comparison sheet

Search engine Optimization

After building the content strategy, Have you thought, “how your content will be discoverable to the targeted customers on different platforms?” To rank your rich content website, you need to tackle the search engine by using two ways of SEO:

• On-page SEO
• Off-page SEO

Free plans or Product Trials

Many competitors are present in the market for the same business; customers take longer in terms of making their decision. They first try the product, and based on the comparison; they made their decision.
In that case, the best way is to offer free plans or product trials in your subscription based business. Below we have listed a few things that you need to add to make this strategy works for you.

• Readily available support
• In-product experience
• Onboarding sequence of the ideas
• Clearly mention what is in the free plan or trial plan

Google Adwords

SEO and content marketing help rank your website. Still, if you are comfortable spending money, then Google Adwords or running ads will provide you high chances of generating leads by displaying Google paid ads or advertising. But remember that before running your PPC campaign, you need to choose the right keywords.

Additional Marketing strategies for subscription companies:

Apart from these above-listed marketing tips, here are a few additional strategies that you should essentially add in your marketing plan if you really want to grow your SaaS business fastly.

• Referral marketing
• Co-marketing
• Account based-marketing
• Retargeting

All these essential marketing tips or factors should include your marketing plan to establish your business as a reputed brand in the market. So, start with the above-listed strategy, and track its performance, and make comparisons of all. Based on the best result, optimize your overall SaaS business or company marketing strategy and get a profitable result.